Mumbrella Sports Marketing Summit podcast: The E-Sports Revolution

LEVI BARHAM

August 16, 2016 2:57

Millions of audiences worldwide are packing out stadiums, but rather than watching pro athletes, they’re at home turning to streaming services like Twitch to get their fix of the action.

The revolution of e-sports has taken the world by storm with 32 million people viewing matches and games online and 156 million people streaming, collecting $460 million in revenue this year alone. In Australia, 1.5 million people consider themselves e-sport fanatics.

andrew condon director and head of marketing gemba

E-sports Revolution moderator, Andrew Condon

How will e-sports revolutionise the future? Led by Andrew Condon, director and head of marketing for Gemba, this session at Mumbrella’s Sports Marketing Summit on July 28, reveals how brands can cash in on the e-sports revolution.

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