Mumbrella360 video: The 10 Second Rule of Brains and Brands
In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.
Greg Alder, founder and CEO GregAlderCo reveals how our subconscious decides in just 10 seconds if we like something or not.
He discusses how, throughout history, we have used branding such as uniforms, colours, texture, accents to show to others that we are part of their tribe. That we understand them.
