Mumbrella360 catchup: Hamish McLennan – ‘We’re not a narrow-caster. We’re a broadcaster’
In the next instalment of a series that will run across the coming days, we recap the highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.
On stage with Mumbrella’s Tim Burrowes, McLennan discussed:
- The role of tablets and mobile devices in his strategy;
- Laying educated best on the future of second screening;
- The network’s relationship with sponsors such as Coles.
Plus McLennan takes questions from the audience including: