Brand crisis drill, influencers and using public relations for good among PR-focused Mumbrella360 sessions revealed
Delegates will watch a PR crisis unfold in a simulation of a brand emergency in a session at June’s Mumbrella360 conference.
Curated by reputation specialist Gerry McCusker – author of the book Public Relations Disasters – the session “The Drill: Could you survive a brand attack?” will see panelists and delegates grapple with an unfolding crisis.

McCusker: Leading The Drill at Mumbrella360
Presented by McCusker, he will use crisis simulation technology “The Drill”, which replicates trans-media PR disasters, testing the experts on how they would react, stage by stage, to a crisis.