Mumbrella360: How Rose Byrne and Bluey helped Domain ‘challenge the status quo’

49% of Domain’s 7.4 million monthly users are actively searching for a property to rent or purchase, chief marketing officer Rebecca Darley revealed at Mumbrella360.

Considering people, on average, purchase a property once every seven to 10 years, Darley said the other 51% are on the property website researching and looking for inspiration.

“How do we keep those people engaged, interested, and nurtured, so when they’re next in the market for a home, they come to Domain?” she said.

“Fundamental to delivering that was the shift in the journey we’ve been on in the last 18 months.”