Mumbrella360: How to master creative problem solving

July 19, 2023 3:08

Mastering creative problem solving comes down to “how much you really want it”, according to The General Store’s chief creative officer Marcus Tesoriero.

Hosting a Masterclass at today’s Mumbrella360 conference, Tesoriero explained that thinking creatively beyond traditional advertising mediums to solve problems differently should be an essential part of every brand’s marketing mix.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.