Mumbrella360 video: ‘Make a fucking effort pet’ – Marketing to Millennials

In the latest of a series we present highlights from the 2015 Mumbrella360 conference.

Kerry Taylor Mumbrella360 2015

In ‘Make a Fucking Effort, Pet’ Kerry Taylor, senior VP, Youth and Music, Viacom International Media Networks, reveals how MTV UK and Ireland adapted its programming from music videos to creating unique content such as reality television shows like Geordie Shore, music events, and one-off user experiences to become the UK’s most popular music broadcaster for seven consecutive years and how Australian brands, both big and small, can better understand the most researched, engaged and fickle market segment of consumers, aged 18-32.