Mumbrella360 video: Marketing Through Media and Technology Disruption
In the latest of a series we present highlights from the 2015 Mumbrella360 conference.
In this presentation, Marketing Through Media and Technology Disruption, Dave Osborn, VP Asia Pacific, AppNexus, leads a discussion panel on how technology is fuelling changes in media and what businesses can do to stay ahead of the curve when it comes to developing technologies, planning strategy and hiring staff, along with trends and habits to embrace or to avoid.
Panellists:
Very insightful. Not often I actually watch these videos as nobody tends to say anything of interest.
Ps. Ben Gunn…. you cannot exactly make the pie bigger. The whole point of automation as a result of more data (partners) is to create better efficiency to connect the right people with the right goods and services quicker and cutting out other more traditional players in the process to pass on savings.
Its not Disney land… hold that though… it is because Walt-Disney it probably as brutal as they get when it comes to brand extensions and unethical marketing to kids.