Mumbrella360 video: Mars, Cars, Stars and VR – Surviving the Many Futures of Media

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Nigel DaltonIn this session, Nigel Dalton, chief information officer, technology and innovation, REA Group breaks down the future of media, explaining how storytelling and trust are key in developing strategies with new technologies.

Dalton explains why brand’s should dedicate more money to customer service and why personalising content for a virtual reality platform is the way forward.

REA Group Virtual Reality

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