Mumbrella360 Masterclass program revealed: Influencer strategies, brand safety, attribution modelling and search marketing among topics

Tim Burrowes

April 20, 2016 10:18

The Masterclass program for this year’s Mumbrella360 was today revealed. Topics include mobile; brand safety; content marketing; B2B; review sites, crowdsourcing; influencer marketing; Snapchat; search marketing and media attribution.

Masterclasses return to the Mumbrella360 schedule

P&G’s Kuehlwein: How To Build Iconic Brands

The Mumbrella360 conference takes place on June 8 and 9 at the Hilton Hotel in Sydney. Alongside four streams of conference sessions, the Masterclasses, sponsored by Videology, offer more intimate ‘How To’ workshops, offering practical tips from experts.

One of the key Masterclass sessions will feature JP Kuehlwein, Procter & Gamble’s MD of global strategy and innovation in the premium consumer segment.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.