Mumbrella360 recap: Russell Tate on how he wrote the social media rules playbook for the Alan Jones furore
In the first instalment of a series to run in the coming days, we recap the highlights from the ‘Future of commercial radio’ session at Mumbrella360 last month.
Tim Burrowes was joined by the bosses of Australia’s biggest radio networks, Ciaran Davies, CEO of ARN, Cathy O’Connor, CEO of DMG, Adam Lang, CEO of Fairfax Media’s radio group and Russell Tate, CEO of the Macquarie Radio Network.
The panel discussed:
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Social media’s impact on radio;
all just rhetoric – cloak and daggers –
Anyone who calls themselves a social media expert can take a short walk. Especially this guy.
#Dinosaur
Now, that this Torrent sites are under threat of death it’s entirely likely how the cycle will repeat itself and Torrents is going to be replaced by something else. With the Job Search app, you could start that search anywhere. Previously, torrents were utilised only by those highly internet and computer savvy individuals.
Funny how Singo – who assembled the 2GB Gillard bashers – didn’t have the guts to show his face.
he actually did exactly the right thing. all the advertisers are now back supporting Jones, as it their right, and confected social media outrage has moved onto many other shiny things
Tate did exactly the right thing. He caved.
He accepted the wrath of tens of thousands of ordinary Australians who hate everything Alan Jones stands for. He accepted that the campaign was costing his company millions of dollars. And he’s accepted that the campaign could be fired up in an instant if Alan Jones sinks that low again.
Tate talks tough, but he knows he got beat.
He didn’t write the rules. He got schooled on them.
They’re still working away on the Facebook pages of the advertisers. Believe me, the social media campaign hasn’t gone away, its simply moved on to more direct attacks of the advertisers.