Mumbrella360 recap: Radio’s new measurement system

We recap the highlights in the next instalments from our ‘Future of commercial radio’ session at Mumbrella360 last month.

Tim Burrowes was joined by the bosses of Australia’s biggest radio networks, Ciaran Davies, CEO of ARN, Cathy O’Connor, CEO of DMG, Adam Lang, CEO of Fairfax Media’s radio group and Russell Tate, CEO of the Macquarie Radio Network.

The panel discussed:

• The new radio measurement system that will take effect in 2014;
• The industry’s commitment to an automated rather than recall-based approach within three years;
• How automated measurement has hurt some markets but worked in others;
• Plus Cathy O’Connor on DMG’s plans to diversify the network’s offering.