Mumbrella360 recap – Coles CMO Simon McDowell on why he does most of his marketing in-house

In the second instalment of a series running over the next few days, we recap the highlights from Coles Group’s chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McDowell discussed:

• How Coles works with agencies;

• The Coles marketing team;