Mumbrella360 recap: Coles, customer loyalty and a return for Dawn French?

In the third instalment of a series to run in the coming days, we recap the highlights from Coles’ chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McDowell discussed:

• Customer loyalty programs and the relaunch of FlyBuys;
• What comes next for the loyalty program;
• Whether Coles would on-sell  data collected by the scheme;
• The science behind marketing the program, and whether Dawn French will return.

To see all five parts of the video interview now, download this week’s Encore.