Mumbrella360: Shorts – The Ouch! Factor, revealing the hidden cost of pitching
New Business Methodology discusses with a panel of experts, from agency and client side, the results of its national Ouch! Factor Survey, revealing the hidden cost of pitching – to both Australian agencies and marketers – and its true impact on the industry.
We know that pitching costs money, but how much is the industry really investing in pitching as a new business strategy? And does it pay off?
