Mumbrella360: ‘The revolution is coming because we’re getting stuck’ – The power of the female economy
The female economy is becoming more and more powerful, so why do brands often underestimate the female consumer?
Speaking on a panel at Mumbrella360 last week moderated by Society’s founder and CEO Dena Vassallo, Jamila Rizvi, author and deputy managing director at Future Women, and Alexandra Sloane, senior director of marketing – enterprise and business at Optus, dissected the question in a search for the answer.
Despite the fact that female participation in the workforce has grown steadily over the last 30 years, and Australia leads the Organisation for Economic Co-operation and Development (OECD) in terms of the number of women graduating with higher degrees, Rizvi said the growth is starting to get stubborn.
