Mumbrella360 video: How delivery and brand sales impact can drive digital advertising ROI
In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.
Joe Nguyen and Lachlan Brahe from Comscore discuss the challenges in analysing how effective your marketing campaign is.
Brahe reveals factors that can distort campaign evaluation results, issues that should be expected in digital advertising, and how brands can optimise their campaign budget in the most effective ways.
