Mumbrella360 video: The extraordinary story of Deng Adut and Western Sydney University
The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of 2015. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded.
In this video presentation, Angelo Kourtis, vice president of Western Sydney University reveals the story behind one of the most memorable and award-winning campaigns to come from the education sector.
The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of last year. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded.
https://youtu.be/buA3tsGnp2s
