Mumbrella360 video recap: The Asian century – opportunities for Aussie marketers in Asia

In this Mumbrella360 video recap, Mumbrella Asia’s Robin Hicks hosts a panel including STW’s COO Chris Savage, John Zeigler, chairman and CEO of DDB Group Asia Pacific, India and Japan, Neil Stewart, CEO Asia Pacific for Maxus and Simon Pestridge, VP marketing, Nike Greater China. The panel discuss the challenges facing today’s Asia Pacific market.

GETTING INTO ASIA

The panel discuss the key issues agencies and marketers are facing in Asia, the similarities with the Australian market, why there is no such thing as a combined “Asia” market, why business is better in the region than here in Australia, the best entry points for local companies eyeing off the region.