Mumbrella360 video: The Big Questions

Suzan Ryan

March 21, 2016 4:55

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

The Big Questions
Moderator: Rob Pyne, founder, X or Y Decisions.

In this presentation, Rob Pyne, founder, X or Y Decisions (moderator) hosts a panel featuring: Nick McKenzie, investigative journalist, The Age and Four Corners; Katie Rigg-Smith, Australia’s youngest CEO, Mindshare; Mark Hollands, CEO, Newspaper Works; Dr. Trisha Stratford, former hostage negotiator and neuro-psychotherapist on how to find out what a problem is? By asking the right questions.

https://youtu.be/LNNy3KdPbXg

Timeline

0:00 Introduction
0:30 Why are you doing this promotion: ROI, story, investment?
1:30 A problem well-defined is a problem half-solved
1:50 Meet the panel
3:00 Katie Rigg-Smith – what does the brief really mean? [Michelin case study]
5:35 Dr Stratford: how does the brain process choices?
9:40 How do you determine what conversational flags to base your questions on?
11:00 Nick McKenzie: how do you hook and maintain the interest of a mass audience?
11:26 One question investigative journalists are terrible at asking
13:00 Making a broad topic personal
14:00 Mark Hollands: how reframing the question got me closer to an answer
17:30 Influential By Nature
19:30 Media owners want media agents to ask better questions [audience questions]
21:30 Einstein came up with the theory of relativity drinking a glass of red on his porch – leaving the left side of the brain behind
22:40 Sympathetic systems and how our energy affects others, without words
24:00 Become more curious
25:30 Asking questions people don’t want to answer
28:50 How to hear behind what the brain is telling you
30:00 How to use questioning skills to get multiple stakeholders into alignment
33:20 KCQ: finding meaning in all the noise – discovering the key central question, then arguing for and against it
34:50 Taking it personally: Finding the right person by asking the right questions
36:55 audience questions
43:35 presentation concludes: