Mumbrella360 video: How to address the chasm between brands and real people
In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.
Ben Shipley, digital practice lead, Asia Pacific – H+K Strategies, discusses the growing chasm between brands and people – what is causing it and how can brands cut through and connect to the market, using multiple brand case studies.
https://youtu.be/mUA28wDjxQw
