Mumbrella360 video: The verified impression

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Duncan Trigg, vice president, advertising effectiveness at comScore, talks about content verification and how it offers transparency and clarity to both sides of the business and how to avoid fraudulent measurement.
Panel: Ben Green, director of programmatic at Yahoo; Peter Bojanac, director of sales and marketing at Suncorp; and Alistair Jones, media and connections manager at Kellogg’s Australia.

https://youtu.be/ITif1Pj3af4