Mumbrellacast: A conversation about The Conversation | Cash for tweets | How will Masterchef series four fare?

Andrew Jaspan in The Conversation's newsroom

Featuring The Conversation team; Editor Andrew Jaspan; commercial director Lisa Watts; managing editor Misha Ketchell, plus Mumbrella’s Tim Burrowes, Robin Hicks, and Colin Delaney (44mins, 51secs).

• The ethics of the South Australian Tourism Commission’s paid Kangaroo Island celebrity tweets
• The Conversation’s first year (6:16)
• How to keep six web developers busy (8:17)
• The new public service journalism (15:14)
• Funding The Conversation (16:16)
• The Conversation vs The Global Mail (19:32)
• Editing print vs editing online (24:24)
• What new skills do journos need at The Conversation? (37:00)
• Masterchef‘s sizzling sizzle reel (40:52)
• New opportunities for brand integration (42:18)   

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Direct link to Mumbrella’s iTunes store listing for the podcast