Mumbrellacast: Commercial radio unites, Nielsen lawsuits, and reality TV ratings
My Kitchen Rules rules
Welcome to another Mumbrellacast, brought to you by the letters ‘C’ ‘R’ and ‘A’.
This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio.
While it seems like the commercial radio — sorry ‘audio’ — companies all teaming up to fight the evil forces of Silicon Valley digital platforms and Hollywood streaming services, the truth is a little more muddy.
