Mumbrellacast: Do adland recruiters have a woman problem? Plus the BVOD dilemma, and Ladbible in Oz
This week on the Mumbrellacast, the team ponders whether recruiters are to blame for the issues recent mothers face in attempting to return to adland, and theorises about the possibilities – and perils – of Australia’s free-to-air networks coming together to fight the Netflix beast.
There’s also some debate about the significance of News Corp and Nine ditching the publishing platform for its Your Money joint venture.
Later on, Ladbible’s Joe Summers joins the podcast to reveal the company’s Australian expansion plans, and talk about surviving Facebook’s algorithm change.
Surely you’re not suggesting ‘adland’ recruiters do have a problem with women?
The role of a recruiter is to find a match between a company’s requirements and a candidate’s career objectives. Inability to deliver on this will not fill the role, or if it does, not for long. This is bad for the client, the candidate and the recruiter. There are plenty of good recruiters who know the industry, and even a couple who have worked in it. Recruitment is about people…simple. As for having a problem with women…..That’s ridiculous, especially in an industry which is so evenly split across genders.
Recruitment is about turnover, KPi’s and profit, not unlike real estate.
The people, like a house, are just a commodity.