Mumbrellacast: Global Mail founder Monica Attard | ACP up for grabs? | Fairfax’s digital transparency | Seven’s early ratings dominance

Featuring Monica Attard, managing editor of new philanthropically funded news site The Global Mail, Mumbrella editor-in-chief Tim Burrowes, Mumbrella publisher Martin Lane and producer Colin Delaney (37:04)

  • Setting up Global Mail – the journo’s equivalent of winning the lottery (0:28)
  • The tough experience of being a Media Watch presenter (14:32)
  • Unpicking Fairfax’s digital data dump (19:34)
  • Does auditing ad value to a publisher? (24:00)
  • Will ACP and PacMags align? (26:37)
  • Revenge of the TV ratings (30:46)
  • How to treat a waitress Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans(33:42)

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    transMumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans

Sponsored by Southern Cross Austereo:

Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    mumbrella static

Studio facilities:

Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    CBSInteractive 100x19

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