Mumbrellacast: GPY&R’s social media saga; Vegemite campaign; Do the public care about journalism?; Aussie social media habits; To pitch or not to pitch?; Masterchef and Today Show ratings wins
- A look at this week’s breaking campaigns including Vegemite, Cracker Barrel cheese and Le Snack Deli (13:31)
- GPY&R’s social media ‘scandal’ (27:04)
- Facebook leads race for social Aussies (31:46)
- Masterchef back on top and Today Show beats Sunrise in the TV ratings (37:03)
- To pitch or not to pitch? (41:33)
- Fairfax’s ‘flash mob’ protest (46:43)
Featuring Innocean Australia’s new business director James Welch; Mumbrella editor Tim Burrowes, deputy editor Robin Hicks and podcast producer Alice Terlikowski.
(51m)
Production by Alice Terlikowski.
