Mumbrellacast: Is sharability the new SEO? | Why CIT vid went viral | Radio ratings | Journos as jacks of all trades | Scary public service ads
Featuring Hal Crawford, head of news at Ninemsn, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and podcast producer Colin Delaney (51:17)
- Share wars (0:47)
- Is the audience always right? (8:32)
- Should a journo be a jack of all media trades? (16:36)
- What will social media do next (25:25)
- Radio’s first book of 2012 (30:23)
- How Henry and Aaron went violently viral (38:06)
- When a public service ad goes to far
(42:46) - Catch-up TV catches up (50:10)
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Direct link to Mumbrella’s iTunes store listing for the podcast 
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