Mumbrellacast – Jetstar’s big social media push; CommBank under fire; Nifty Nova stunt; Masterchef sponsors; The ratings week

In this week’s Mumbrellacast:

  • Jetstar’s marketing switch to social media
  • Nova’s mid-air comedy stunt
  • CommBank’s old marketing boss opens fire
  • MasterChef reveals its sponsors
  • The TV ratings week
  • The future of SBS
  • Digital radio takes over the internet… apparently
  • Those banned Carlton Draft ads…again
  • And Heineken’s soccer gotcha  

Featuring Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon and House Party PR’ s Scott Rhodie. Production by Georgina Pearson.

You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.