Mumbrellacast: Jon Steel on pitching, planning and why he’ll never go to Cannes; What’s the value of a PR party? ; Merrick’s marketing stunt

In this week’s Mumbrellacast:

• Planning guru Jon Steel on why you should say no to most pitches and what makes a good planner;
• Is Belgo right to be pessimistic about the Cannes Lions?;
• The Gruen Transfer’s return – but is it good for the industry;
• In TV: Australia’s Got Talent bows out on top, SBS’s World Cup; MasterChef’s glory run;
• Brands hitch a ride with Foursquare;
• The value of a good PR event;
• Nova hands its marketing budget to the listeners;
• The Extraordinary Taxi Ride campaign

Featuring Mumbrella editor Tim Burrowes, House Party PR’ s Scott Rhodie and guest Jon Steel of George Patterson Y&R. Production by Georgina Pearson.