Mumbrellacast: Live from Compass Hobart
(L-R): Clive Dickens, Danika Porter, Amr Elsayed, Craig Herbert
This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an industry in flux.
The panellists rip the band-aid off straight away and tackle the opportunities and limitations around AI in the media and marketing world. Artificial intelligence might be capable of some truly impressive work, but it’s also throwing up major trust issues. Is that really a leopard in the hotel room?
Craig Herbert, editor of The Hobart Mercury, suggests newsrooms should focus on using RI: real intelligence, while Amr Elsayed, head of digital business at Kings Digital, says AI is improving his personal and professional life. ‘Nimble’, ‘agile’ and ‘speedy’ are just three descriptors used, although he’s also witnessed a lot of tension around its use, especially in how it’s changed how junior creatives are working.
