Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtel’s Smith on agencies | Excess vs Loser | Cancer Council’s fat attack | Butchering songs is Coles’ cash cow

Featuring James Wright of The Red Agency, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and producer Colin Delaney (47:07)

• James Wright on saving Louie the Fly… and Mortein’s name – 0:49
• Life and death of a PR agent – 13:45
• What was president Geoffrey Rush thinking? – 22:05
• Foxtel’s Ed Smith on the problem with agency briefs – 28:39
• Excess Baggage vs The Biggest Loser… – 33:54
• … as the Cancer Council urges marketers to cut the fat – 40:00
• A butchered classic leads to impressive beef sales – 45:00

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