Mumbrellacast: Mat Baxter’s tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully

Join Hal Crawford, Tim Burrowes, Cat McGinn and Abe Udy for a look at everything under Australia’s media and marketing umbrella.

Skingraphica photoshoot

This week, expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn’t supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he’s going to deploy for it.