Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search
- The PR and journalist relationship (3:54)
- News Limited’s paywall plans (10:41)
- Mumbrella360 media manifesto (13:12)
- Generation Z: Who are they? (17:27)
- Suggested shift to tabloid size for the SMH and The Age (21:05)
- The latest breaking ad campaigns (25:58)
- Kelloggs’ shortlist for its Twitter PR search (23:33)
Featuring Mumbrella deputy editor Robin Hicks, CEO of Launch Group Fleur Brown and podcast producer Alice Terlikowski.
(38m,39s)
Production by Alice Terlikowski.
