Mumbrellacast: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus’ latest PR nightmare
Join Hal Crawford, Tim Burrowes, Cat McGinn and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

Alberto Vergara at Remade 2025
Yesterday’s Remade event put retail media under the microscope. In separate sessions, Zitcha’s Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank’s Patrick Crowley dove deep into Commbank’s journey of building its own retail media network. So, does retail media have a bright future?