Mumbrellacast: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus’ latest PR nightmare

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Alberto Vergara at Remade 2025

Yesterday’s Remade event put retail media under the microscope. In separate sessions, Zitcha’s Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank’s Patrick Crowley dove deep into Commbank’s journey of building its own retail media network. So, does retail media have a bright future?

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