Mumbrellacast: Sky News, Nielsen, Press Council and News Corp all in the firing line, plus was Seinfeld a waste of time?

In this week’s Mumbrellacast, it’s all about battles: Ten versus News Corp, the IAB versus Nielsen, Andrew Bolt versus the Press Council, and Sky News versus, well, a lot of people.

The team dissects the complicated world of online video measurement as the IAB pulls its support for Nielsen’s metric. What does this mean for brands and publishers? And what will it take for the two parties to agree and the IAB to get back on board?

Plus, the fall out from Sky News’ interview with far-right agitator Blair Cottrell and Ten’s swipe at News Corp’s ‘completely wrong’ and ‘misleading’ article about the future of its programming under CBS ownership.