Features Podcast

Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies

November 29, 2018 5:32

Joining us in the studio for this week’s Mumbrellacast are the brains behind one of Australia’s most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00).

Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green ‘W’.

Ten years on from the big launch, we speak to the pair to discover why Coles is red and Woolies is green, how to build a partnership that lasts, and how to design a timeless logo.

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Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics
Bega Fairfax Hans Hulsbosch JWT Luke Dunkerley Mumbrellacast Sunita Gloster Ten Thinkerbell Woolworths WPP Wunderman Thompson
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