Mumbrellacast: Who won the upfronts?
We look at all the upfronts: the good, the long, and the glittery
In this week’s Mumbrellacast, we take a look back at the 2026 upfronts: a confusing notion considering this is still 2025.
We begin by addressing what an “upfront” actually is these days, and we end with a competition ranking each upfront of the season.
Begin with the beginning
“Upfront” or “Upfronts” (opinion is divided on the plural) is a concept that spawned from the TV networks presenting their upcoming programming slates to advertisers, who would then book commercial spots upfront.
