Mumbrella’s Automotive Marketing Summit returns with Mercedes-Benz Vans, BMW and MTA Queensland

April 4, 2018 12:15

Major automotive manufacturers Mercedes-Benz Vans and BMW are some of the first brands confirmed to take part in this year’s Mumbrella Automotive Marketing Summit.

Gracey, Cummins and Green will elaborate on Mercedes-Benz Vans’ risky strategy

Katherine Gracey, marketing manager for Mercedes-Benz Vans ANZ, will join Sarah Green, head of media relations from Character and Nick Cummins, creative partner at The Royals, to discuss how the manufacturer used strategies more often associated with consumer brands for its van and ute campaigns.

The work included involvement from Mick Fanning, Henry Rollins and Megan Morton and used a combination of creative ideas, social media, brand ambassadorships and cut-through content.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Automotive Marketing Summit BMW Brett Dale Character Daniel Tobin jamie crick Katherine Gracey Mercedes-Benz MTA New Republique Nick Cummins Nima Yassini Richard parker The Royals

2 COMMENTS

Richard 6 Apr 18

Would suggest the Mercedes-Benz vans guys are a year early discussing their strategy. (I am presuming it’s all going to be about X-Class) I would have thought it best to see if it actually worked first.

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But 10 Apr 18

They just sponsored Mick Fanning…

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