Mumbrella’s Finance Marketing Summit returns with Latitude Financial, CGU, Greater Bank, Zuper and Yell Creative

The brands responsible for enticing Hollywood A-listers Alec Baldwin and Jerry Seinfeld to be the face of their advertising campaigns will feature at the Mumbrella Finance Marketing Summit in July.

Latitude Financial’s CMO, Caroline Ruddick, and Greater Bank (formerly Greater Building Society) head of marketing and customer experience, Matthew Hingston, will each present a session outlining their campaigns and how they aligned with commercial objectives.

Hingston and Ruddick will both talk about the effect of celebrities on their brands

Baldwin was announced as the face of Latitude Financial’s marketing campaign at the end of 2016 as the brand repositioned from being known as GE Money. He fronted TVCs, outdoor, print and digital campaigns consistently as the brand looked to grow in Australia. Ruddick will explain how the campaign came about and how it has been accepted by the Australian consumer, plus the strategies the company has used to grow its customer base.