Music streaming platform Pandora appoints Carat as media agency
Music streaming platform Pandora has appointed Carat as its new media agency after a competitive five way pitch, Mumbrella can reveal.
The appointment comes after the music company put its account to pitch in early February, with incumbent Bohemia involved in the pitch process.
Sally Kiernan, Pandora Group marketing director ANZ, said: “A key priority for our media agency partner is to devise a strategy and planning approach that fuels our next phase of growth across Australia and New Zealand.
