Mutiny appoints John Sintras to lead US expansion; more hires bolster local offering

SaaS marketing investment analytics platform Mutiny has appointed former Mediabrands and Starcom executive, John Sintras as president, US and multinational to lead its overseas expansion.

Sintras has led management consultancy Discidium for the past two years, and now begins at Munity to drive its expansion into the US market. Mutiny said it is targeting an initial “four strong case studies to land the expansion within the market”. This includes having already secured a number of blue chip clients locally: Asahi Oceania, Mars Wrigley, ING, Pointsbet, Open Universities Australia, Dulux, and Samsung Australia.

Sintras: ‘Disrupting this space is something I have looked to do over my long career but not yet found the right offering to do so’