My Kitchen Rules takes nearly 2m

Tim Burrowes

February 16, 2012 9:44

Seven’s strong start to the first week of the official ratings period continued on Wednesday night, with My Kitchen Rules winning the night, and the network taking five of the top six spots.

The cooking contest had its best outing of the year with 1.923m viewers across the five city metro, according to preliminary data from OzTam.

Across the key advertising demos of 16-39, 18-49 and 25-54, MKR was in a class of its own with nearly double the ratings of the second place show for the night, fellow Seven show Please Marry My Boy. Despite coming second in the key demos, Please Marry My Boy was fifth in total people with an average of 1.030m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

James 16 Feb 12

There was a time in the industry that the leading network could put test card and music to air and still get huge ratings.
I believe this applies to 7 at the moment.

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aa 17 Feb 12

test card and music, today’s programs just aren’t in the same league.

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