My Kitchen Rules to come out with ‘guns ablazin’, says executive producer

As the 10th season of My Kitchen Rules launches, executive producer Joe Herdman speaks to Mumbrella about how Seven’s cooking show has evolved over a decade and why he’s looking forward to the competition with Nine’s Married At First Sight.

The key to a successful long-running reality TV series lies in keeping close to the program’s core values says My Kitchen Rules’ executive producer Joe Herdman ahead of the 10th season launching tonight.

Herdman: “I think this is the best series we’ve done”

Herdman was commenting on how the show had changed over the nine years since it first aired in 2010.

“How have things changed?” Reflects Herdman, “Our judges have grown into the roles, our contestants have become more aware of what’s they’re getting into. I think they’re more aware that it’s hard work if you want to go all the way and each year we’ve kind of evolved the format and moved on.

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