My Kitchen Rules’ US rights sold

Seven has sold the US rights to My Kitchen Rules at Cannes TV market MIPTV.

The Network, which produces the hit TV show in-house has sold the US rights to Kinetic Content, according to reports.

Deadline reports Kenetic’s CEO Chris Coelen said: “Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules  has taken Australia by storm. It is a universal format that we believe will be embraced in the U.S.”

Kenetic Content is the production company behind NBC’s new prank show Betty White’s Off Their Rockers.