My Muscle Chef redefines strength in new campaign via TBWA

My Muscle Chef is redefining what it means to be fit and strong in its latest brand campaign, ‘Strong Like This’, building on the brand’s ‘Every Body, Every Goal’ tagline.

The integrated campaign is the first under My Muscle Chef’s new head of marketing Liam Loan-Lack, who left his position as general manager of UM Brisbane to join the business in October last year.

One of OOH executions featuring the character from the Memory TVC