Myer creates a desert for spring/summer collection campaign
Fashion retail brand Myer is using a desert theme to launch a campaign to promote its spring/summer collection.
http://youtu.be/5zeQTTjaIbM
The desert backdrop in the ad was created entirely in post production by Collider.
Created by Badjar Ogilvy, the campaign includes behind the scenes footage, catalogues, print, outdoor and an online season launch.
Hard to tell at 480p, but on first impressions this looks like beautiful work. It makes no apologies for being created in post production but at the same time is simple, clean and classy.
The Wheels on the Bus Go Round and Round 2011 Spring Season Remix.
Really???
Hmmm the desert look. Just like being in a myers store trying to find staff – any staff!
Great work. It’s unique yet undeniably myer. I can’t take my eyes (or ears) away from it every time it’s on.
And using the childrens nursery rhyme “the wheels on the bus” just who the hell is their target audience? Three year olds?
Who did this wheels on the bus remix and is there a full verion to it? Great ad, and it really does look amazing.
The “Wheels on the Bus” track is so lame. I’m actually embarrassed for the company.
I love the ad and especially the music. It is transporting and I’m trying to find the track song it is so cool. Loved last year’s ad and love this years. So good going Myer.