Myer looks to make Christmas bigger than ever

November 4, 2020 3:16

The Myer Christmas campaign by Clemenger BBDO Melbourne is encouraging Australians to come together to celebrate all of the moments they’ve missed out on this year and make this Christmas even ‘Bigger than Christmas’.

Myer have today released an original Christmas song that reflects on the events and occasions that either did not happen or were a little different this year due to the COVID-19 pandemic. The campaign will be used across all facets of the retailer’s communication channels such as advertising, visual merchandising, in store and digital platforms.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.