Myer mums tell consumers what they should buy this Mother’s Day in new campaign

Myer has recruited members of staff who are also mums to offer gift suggestions this Mother’s Day.

Created by Clemenger BBDO Melbourne, the new campaign aims to give Australians Mother’s Day gift ideas from the women who know mothers best – other mums.

The ‘Myer mums’ content films feature staff members, who will also be on hand in Myer stores, offering gift inspiration and advice.