NAB is first client to adopt Mindshare Australia’s Inclusion Private Marketplace

Mindshare Australia is launching an Australian first Inclusion Private Marketplace, as part of its mission to deliver “Good Growth” for clients, and ensure the media it invests in on behalf of clients is inclusive, diverse and represents all Australians.

The Inclusion Private Marketplace (Inclusion PMP) consists of a selection of digital partners curated to support communities that are often underrepresented in Australian media. This includes media partners, content creators and content from communities such as First Nations, LGBTQI+, New Australians, Women, and more that have guaranteed brand safety standards for advertisers.

The first client to adopt the Inclusion Private Marketplace is NAB, as part of its current brand campaign. Mindshare will roll out the Inclusion Private Marketplace for additional clients throughout the year.